National Foundation for Infectious Diseases (NFID) COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

Business Partners to CONVINCE is pleased to share NFID’s report on COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence.

This report was published in March 2021 by the National Foundation for Infectious Diseases (NFID), which convened a multidisciplinary group of experts at a virtual roundtable in January 2021 to share research, insights, and best practices for improving and harmonizing communication to the public about the evolving COVID-19 pandemic and the importance of following evidence-based public health prevention measures. A complete list of participating organizations is included on page 16.

This report summarizes key information discussed during the roundtable and presents a scalable communications framework with strategies and messaging to help leaders across many sectors including business, education, employer, workforce, and government, ensure that their communications foster positive social norms that encourage the public to protect themselves, their families, and their communities from COVID-19 by following CDC guidance.